Virginia society of CPAs Branding

Everything that VSCPA does directly relates to helping its constituents thrive and achieve their professional goals. Therefore, one core value is at the forefront of all VSCPA communications: VSCPA is not about accounting, it is about people.

With this message in mind, it was important to create a professional, yet inviting tone that appealed to their constituency. Thought-provoking and meaningful visual design elements allowed the VSCPA to challenge their audience and engage their constituents.

The design solution utilizes imagery that “breaks out of the box” to create dimension and the feeling of innovation. By using visual elements and textures that have meaning, they are easily able to be extended across multiple collaterals and allow longevity. New fonts were introduced to compliment the refreshed logo and create visual typographic interest.

The refreshed logo, renewed brand and its subsequent collateral are outlined in the VSPCA brand guide document.

All collaterals were designed in collaboration with GRAPHEK Inc.